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Discover & Measure

Every Business Measures
What Their Team Does.
We Measure How
They Speak.

Language KPIs are the missing measurement in every business that runs on customer conversations — revealing exactly why your outcomes are what they are and what needs to develop to change them.

Build Your Language KPIs →Start With the Assessment →
The Missing Metric

You Track the Outcome.
You Are Not Tracking What Creates It.

Your business has outcome metrics. Language KPIs reveal what is happening in the moments that produce those outcomes — for the first time.

Currently Measured
✓ Revenue per location
✓ Store-level closing rate
✓ Call volume
Not Currently Measured
✗ Closing rate by salesperson
✗ Call opening quality score
✗ Service Declaration rate
✗ Commitment offer rate
✗ Choice close rate
The Framework

Three Dimensions of
Communication That Matters.

🤝
Relationship Language
Customer name usage · Call opening quality · Listening quality score
📚
Education & Service Language
Customer education rate · Service Declaration rate — today & future
💰
Commitment Language
Commitment offer rate · Choice close rate · Closing rate by salesperson & location
The Science

Built on the 6 Speech Acts
That Drive All Human Communication.

Every Language KPI is rooted in the 6 Speech Acts — the fundamental building blocks of all human communication. These are not sales techniques. They are the science of how genuine commitments are built between two people.

Declaration
A statement that creates a new reality
"We are going to take great care of you today."
Assessment
A judgment or evaluation
"I think this is the right solution for you."
Assertion
A statement of fact
"This service takes approximately 90 minutes."
Request
A conditional promise from the provider
"I can have this ready by 3pm — does that work?"
Offer
A conditional promise from the customer
"If you can get it done by 3pm, I'll leave it with you."
Promise
A firm commitment
"We will have your vehicle ready by 3pm."
Get Started

Your Team Is on Calls Right Now.
Are Those Calls Building Commitments?

For the first time — you can know. And you can measure the progress.

Build Your Language KPIs →Start With the Assessment →